Saffron is a spice that possesses powerful mood elevating properties that are validated by science* and is often used to add aroma and color to culinary dishes. The most expensive spice in the world, a little goes a long way when it comes to saffron. Studies show that just 30mg of this salubrious spice can bring about a naturally calming effect and can help brighten mood.* But buyer beware: much of the “saffron” found in the marketplace is either old (lacking potency) or adulterated (replaced with turmeric, paprika, safflower and other powders used as diluting fillers). Therefore it’s imperative to seek out DNA-verified saffron. Only true authentic saffron is worth its weight in gold.

Youtheory Saffron features an extraordinary extract of saffron. Sold under the brand name Affron^®, this Spanish-grown saffron has been DNA-verified and concentrated to 3.5% lepticrosalides (the main bioactive components responsible for saffron’s flavor and aroma). Accumulating evidence suggests that Affron^®, and its many constituents, can match (and even outperform) the best mood-enhancers.* All things considered, we consider saffron to be the most “uplifting” botanical in nature’s armamentarium.*

Youtheory Saffron combines two of the most well-known and researched tonic botanicals, rhodiola and ashwagandha. These plants, known as adaptogens, harness the power of nature to combat the stresses of everyday life. Broad-acting, adaptogens influence every organ in the body including the central nervous system and the brain.

Unlike most adaptogens, rhodiola is incredibly fast-acting–often working in 30-60 minutes and lasting between 4-6 hours.* It exerts broad and varied effects inside the body, but seems to have a special affinity for the brain.* In human studies, using extracts of the root exhibited both stimulating and relaxing qualities, increasing attention, focus, memory and mental tasking while simultaneously reducing occasional anxiety and promoting a sense of well-being.*

Frequently called Indian Ginseng, ashwagandha (Withania somnifera) is traditionally used to promote higher feelings of energy, vitality and well-being.* Similar to rhodiola, it has the dual action of energizing while calming and can be very beneficial for counteracting the negative effects of stress. * Stress is a major detriment to brain health and triggers a number of changes to the brain’s structure and function. Studies show that ashwagandha (specifically Sensoril^® branded ashwagandha extract) can help reduce stress-related parameters in chronically stressed individuals.* Sensoril^® has been shown to help maintain already healthy cortisol levels while promoting relaxation.*