Youtheory® Saffron is a “feel good formula” that is synergistically designed as an everyday nootropic (cognitive enhancer).* Youtheory® Saffron combines three brain-boosting botanicals to improve mood and mental performance. We recommend using this product daily to attain optimum results.*

Saffron is a spice derived from the red stigmas of the Crocus sativa flower and is flavor, aroma and color to culinary dishes. And it possesses powerful mood elevating properties that are validated by science.*

Saffron is far and away the most expensive spice in the world… but a little goes a long way. Studies show that just 30mg of this salubrious spice can bring about a naturally calming effect and can help brighten mood.* But buyer beware: much of the “saffron” found in the marketplace is either old (lacking potency) or adulterated (replaced with turmeric, paprika, safflower and other powders used as diluting fillers). Therefore it’s imperative to seek out DNA-verified saffron. Only true authentic saffron is worth its weight in gold.

Youtheory Saffron features an extraordinary extract of saffron. Sold under the brand name Affron®, this Spanish-grown saffron has been DNA-verified and concentrated to 3.5% lepticrosalides (the main bioactive components responsible for saffron’s flavor and aroma). Accumulating evidence suggests that Affron®, and its many constituents, can match (and even outperform) the best mood-enhancers.* All things considered, we consider saffron to be the most “uplifting” botanical in nature’s armamentarium.*

It is said that saffron catalyzes the tonic action of herbs.* So naturally we combined saffron with two of the most well-known and well-researched tonic botanicals: rhodiola and ashwagandha. These two plants are known as “adaptogens” and are prized for their ability to counter the effects of everyday stress.* Like all adaptogens, rhodiola and ashwagandha are broad-acting and influence almost every organ system in the body (including the central nervous system and the brain).*

Rhodiola (Rhodiola rosea) has been around for centuries and is traditionally used to improve physical endurance, work productivity and longevity.* Its long and colorful history suggests it was highly prized by the Vikings and secretly consumed by Cold-War Russian athletes, soldiers and cosmonauts to improve mental and physical performance.*

Unlike most adaptogens, rhodiola is incredibly fast-acting (often working in 30-60 minutes and lasting between 4-6 hours).* It exerts broad and varied effects inside the body, but seems to have a special affinity for the brain.* In human studies using extracts of the root, rhodiola exhibited stimulating and relaxing qualities.* In other words, it was both energizing to the brain (increasing attention, focus, memory and mental tasking) and calming to the emotions (reducing occasional stress and promoting a sense of well-being).*

New and emerging research suggests that rhodiola may be extremely helpful for mood enhancement.* In human studies, a 340 mg extract (standardized to rosavins and salidrosides) exhibited powerful mood-elevating properties.* It is believed that rhodiola promotes a positive mental outlook by influencing the levels and activity of mood-related neurotransmitters.*

Ashwagandha (Withania somnifera) is frequently referred to as Indian Ginseng. It is traditionally used to promote higher feelings of energy, vitality and well-being.* Similar to rhodiola, it has the dual action of energizing while calming, and can be very beneficial for counteracting the negative effects of stress. *

Stress is a major detriment to brain health and triggers a number of changes to the brain’s structure and function. Studies show that ashwagandha (specifically Sensoril® branded ashwagandha extract) can help reduce stress-related parameters  individuals.* Sensoril® has been shown to help maintain already healthy cortisol levels while promoting relaxation.*


    • clinically-tested ingredients*
    • saffron uplifts mood*
    • ashwagandha reduces stress effects*
  • rhodiola boosts mental

Usage Warnings: Check with your doctor before using this product if you are taking medication or have any medical conditions. Do not use if you are pregnant or nursing. Do not exceed the recommended daily intake. Not intended for persons under 18. KEEP OUT OF REACH OF CHILDREN. Store in a cool and dry place after opening.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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